Apple - iPAD

http://www.apple.com/ipad/

This ofcourse is the IPAD. Created by possibly the biggest technological company on the planet, some argue this franchise has even surpassed that of Microsoft. Apple is iconic for its innovate culture and some of the worlds hottest gadgets. The latest Apple sensation is the Ipad. The Ipad is described as being 'A Magical and Revolutionary product at an unbelievable price, starting at $400'. From this sentence alone Apple has described the product as no other by branding it revolutionary. To be revolutionary this product has to be like no other has to do what nothing else can, but it could be argued to be just a larger scale of their bigger hit the iphone. Apple also cliams that this product is cheap 'only $400', this in itself is insulting to the avarage consumer as im sure we all know the $400 is a very lot of money. What the sentence is saying is that for that price consumers get the newest product available that has revolutionized its market so for the fee its very worth it. However America is a very capitalist country and on the contrary Apple are carging nearly an extra $350 just for the name of the product at least. By claiming that this revolutionary product is also is the apsoloute best way to surf the web, its telling consumers that they will not experience this technology unless they are willing to pay for it.